In 2017, myBurgerLab introduced “Build-Your-Own-LabBurger”which is a menu for regular customers to customise and with a lack of a better word; build their own burger to their liking. However, theissue came about when the menu was launched to a lack of fanfare and knowledge of the option.
The campaign’s objective is to create awareness of the existing feature and familiarise the regular consumer base with the customisable menu. The methods of achieving the goal are through an interactive game on the main website and social media promotion.
Create your own unique website with customizable templates.