In 2017, myBurgerLab introduced “Build-Your-Own-LabBurger”
which is a menu for regular customers to customise and with a lack of a better word; build their own burger to their liking. However, the
issue came about when the menu was launched to a lack of fanfare
and knowledge of the option.
The campaign’s objective is to create awareness of the existing
feature and familiarise the regular consumer base with the
customisable menu. The methods of achieving the goal are through
an interactive game on the main website and social media promotion.